1) Mobile devices are becoming omnipresent across the globe.

  • 1 in 5 people in the world own a smartphone
  • 1 in 17 people in the world own a tablet
  • 25% of smartphone owners aged 18-44 can’t remember the last time their phone wasn’t next to them


2) Consumer app-etite is growing because app retention and engagement have improved.

  • There are 224 million monthly active app users in the US
  • The amount of time people spend using apps has increased by 21% since last year
  • In 2014, the percent of apps used only once shrunk to 20%, improving from 22% from last year
  • During the last four years, the percentage of apps used 11 or more times increased to 39% in 2014
  • In Q4 of 2014, apps were opened more than 10 times per month (higher than Q4 of 2013)

(Source: Localytics)