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4) Brands are investing more in mobile ads because they perform better than online ads.

  • Mobile ads perform 4-5 times better than online ads
  • 62% of smartphone users are “ok with 15-30 second ads” in exchange for video content

 

5) Mobile app revenue and the number of m-commerce transactions completed in apps will be higher than ever.

  • More than 2 billion mobile users will make a mobile commerce transaction by the end of 2017
  • In 2014, 42% of all mobile sales generated by the leading 500 merchants came from mobile apps
  • Mobile coupons are redeemed 10x more than print coupons
  • Global mobile app revenues are expected to grow to 76.52 billion US dollars in 2017

(Source: Localytics)